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Blog

shape

The new shape of measurement in 2022

9. February 2022

Early in 2022, CoverageBook was kind enough to ask me to share my perspective on how communication would be measured differently in 2022. You can

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PR Influencer Index

Securing your spot on the Top 100 PR Influencer Index

11. May 2021
Measurement Mashup

Podcast: I was a guest on Measurement Mashup

26. November 2020
goals

Goals, objectives and KPIs are not interchangeable – how to tell the difference

19. June 2020

When better data means smaller numbers

14. June 2020
cookie

What will cookie changes mean for PR attribution?

29. January 2020
podcast

Podcast: How to measure Native Advertising

27. June 2019

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