Measurement & Evaluation
Communication becomes a value-creator when we focus on communication Outcomes and business Impact instead of merely communication Outputs.
Thought Leadership
Thought leadership is the ability to influence others through the expression of unique, insightful, and expert ideas within a specific field or industry.
Communication Strategy
A goal without a plan is just a wish. And a plan is not a strategy. Understanding the difference is what separates top communicators from the rest.
Artificial Intelligence
Don't think of A.I. as merely a tool to speed up work. It is an enabler and an augmentor that helps us perform tasks we previously found impossible.
The new shape of measurement in 2022
Early in 2022, CoverageBook was kind enough to ask me to share my perspective on how communication would be measured differently in 2022. You can
Podcast: I was a guest on Measurement Mashup
When better data means smaller numbers
What will cookie changes mean for PR attribution?
