The new shape of measurement in 2022

Early in 2022, CoverageBook was kind enough to ask me to share my perspective on how communication would be measured differently in 2022.

You can find my humble contribution along with predictions by Alex Judd, Sarah Mawji and Brian Wallace in the article ‘The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year’ here.

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Jesper Andersen

Jesper Andersen is a strategic advisor, speaker, and educator specialising in communication measurement and evaluation, Thought Leadership, communication strategy, and the application of artificial intelligence in professional communication. Through his consultancy, Quantum PR, Jesper empowers communication professionals to elevate their strategic impact by aligning messaging with business goals, demonstrating value through data, and embracing innovation. He has worked with companies, NGOs, and public institutions across Europe, the Middle East, and North America — including the European Commission — helping them shift from output-driven to outcome-focused communication.