Early in 2022, CoverageBook was kind enough to ask me to share my perspective on how communication would be measured differently in 2022.
You can find my humble contribution along with predictions by Alex Judd, Sarah Mawji and Brian Wallace in the article ‘The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year’ here.
Dr. Mark-Steffen Buchele and Steffen Rufenach were kind enough to invite me as a guest on their podcast, Measurement Mashup.
The title of the episode is: Towards Measurement Maturity – Best Practices from Denmark, and in the episode I share some of the best cases that have been presented at my Measurement Day conferences over the years.
The recording is in English and you can find it along with shownotes and more here.
You can also find it on Spotify here.
This June, I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about measuring Native Advertising.
I was invited as a guest along with native advertising expert Maria Topp from Benjamin Media to talk to editor Stine Bjerre Herdel about how to measure your native advertising campaigns and efforts.
It is in Danish, but if you are interested you can listen to the 27-minute podcast here for free (it is episode #6 of 7 in Season 1).
The Danish trade union Kommunikation & Sprog was very kind to invite me for a podcast interview about how and why to measure your communication.
The podcast is about an hour long and we cover a variety of topics related to measurement and evaluation – including education, vanity metrics and where the industry as a whole might be headed.
It is in Danish, of course, but if you are interested you can listen to the episode in full for free here.
Onsdag den 23. marts 2016 deltog jeg i BrainGain Groups paneldebat i København: “DATA: fra buzzword til værktøj”. Det var et rigtig spændende arrangement med kloge hoveder og et interesseret publikum.
Paneldebatten blev streamet, og efterfølgende har BrainGain Group lagt denne video ud på YouTube (tak for det).
Er du blevet nysgerrig af at se filmen, kan jeg bookes som paneldeltager, til foredrag og undervisning samt til workshops om kommunikationsmåling. Ring på telefon 61 67 45 85 og hør nærmere.
God fornøjelse!
I juni 2014 deltog jeg i AMEC Summit i Amsterdam – den årlige konference for the International Association for Measurement and Evaluation of Communication, som Quantum Public Relations også er medlem af.
Det var utroligt spændende, og efterfølgende skrev jeg en artikel til Kforum, som er fuld af nyttige links, templates og gode eksempler på, hvordan kommunikation kan – og bør – måles, analyseres og evalueres.