Podcast: How to measure Native Advertising

This June, I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about measuring Native Advertising.

I was invited as a guest along with native advertising expert Maria Topp from Benjamin Media to talk to editor Stine Bjerre Herdel about how to measure your native advertising campaigns and efforts.

It is in Danish, but if you are interested you can listen to the 27-minute podcast here for free (it is episode #6 of 7 in Season 1).

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Jesper Andersen

Jesper Andersen is a strategic advisor, speaker, and educator specialising in communication measurement and evaluation, Thought Leadership, communication strategy, and the application of artificial intelligence in professional communication. Through his consultancy, Quantum PR, Jesper empowers communication professionals to elevate their strategic impact by aligning messaging with business goals, demonstrating value through data, and embracing innovation. He has worked with companies, NGOs, and public institutions across Europe, the Middle East, and North America — including the European Commission — helping them shift from output-driven to outcome-focused communication.