Podcast: Do you measure you communication?

The Danish trade union Kommunikation & Sprog was very kind to invite me for a podcast interview about how and why to measure your communication.

The podcast is about an hour long and we cover a variety of topics related to measurement and evaluation – including education, vanity metrics and where the industry as a whole might be headed.

It is in Danish, of course, but if you are interested you can listen to the episode in full for free here.

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Jesper Andersen

Jesper Andersen is a strategic advisor, speaker, and educator specialising in communication measurement and evaluation, Thought Leadership, communication strategy, and the application of artificial intelligence in professional communication. Through his consultancy, Quantum PR, Jesper empowers communication professionals to elevate their strategic impact by aligning messaging with business goals, demonstrating value through data, and embracing innovation. He has worked with companies, NGOs, and public institutions across Europe, the Middle East, and North America — including the European Commission — helping them shift from output-driven to outcome-focused communication.