Dr. Mark-Steffen Buchele and Steffen Rufenach were kind enough to invite me as a guest on their podcast, Measurement Mashup.
The title of the episode is: Towards Measurement Maturity – Best Practices from Denmark, and in the episode I share some of the best cases that have been presented at my Measurement Day conferences over the years.
The recording is in English and you can find it along with shownotes and more here.
You can also find it on Spotify here.
This June, I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about measuring Native Advertising.
I was invited as a guest along with native advertising expert Maria Topp from Benjamin Media to talk to editor Stine Bjerre Herdel about how to measure your native advertising campaigns and efforts.
It is in Danish, but if you are interested you can listen to the 27-minute podcast here for free (it is episode #6 of 7 in Season 1).
The Danish trade union Kommunikation & Sprog was very kind to invite me for a podcast interview about how and why to measure your communication.
The podcast is about an hour long and we cover a variety of topics related to measurement and evaluation – including education, vanity metrics and where the industry as a whole might be headed.
It is in Danish, of course, but if you are interested you can listen to the episode in full for free here.