Podcast: I was a guest on Measurement Mashup

Dr. Mark-Steffen Buchele and Steffen Rufenach were kind enough to invite me as a guest on their podcast, Measurement Mashup.

The title of the episode is: Towards Measurement Maturity – Best Practices from Denmark, and in the episode I share some of the best cases that have been presented at my Measurement Day conferences over the years.

The recording is in English and you can find it along with shownotes and more here.

You can also find it on Spotify here.

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Jesper Andersen

Jesper Andersen is a strategic advisor, speaker, and educator specialising in communication measurement and evaluation, Thought Leadership, communication strategy, and the application of artificial intelligence in professional communication. Through his consultancy, Quantum PR, Jesper empowers communication professionals to elevate their strategic impact by aligning messaging with business goals, demonstrating value through data, and embracing innovation. He has worked with companies, NGOs, and public institutions across Europe, the Middle East, and North America — including the European Commission — helping them shift from output-driven to outcome-focused communication.