Kommunikation skal kunne måles på bundlinjen

I juni 2014 deltog jeg i AMEC Summit i Amsterdam – den årlige konference for the International Association for Measurement and Evaluation of Communication, som Quantum Public Relations også er medlem af.

Det var utroligt spændende, og efterfølgende skrev jeg en artikel til Kforum, som er fuld af nyttige links, templates og gode eksempler på, hvordan kommunikation kan – og bør – måles, analyseres og evalueres.

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Jesper Andersen

Jesper Andersen is a strategic advisor, speaker, and educator specialising in communication measurement and evaluation, Thought Leadership, communication strategy, and the application of artificial intelligence in professional communication. Through his consultancy, Quantum PR, Jesper empowers communication professionals to elevate their strategic impact by aligning messaging with business goals, demonstrating value through data, and embracing innovation. He has worked with companies, NGOs, and public institutions across Europe, the Middle East, and North America — including the European Commission — helping them shift from output-driven to outcome-focused communication.