To grow you need to identify your Alpha audience

alpha audience

If we are only counting faceless mentions and likes, we will fail to identify the fans and customers that are truly passionate and matter to our business. That is why we have to identify who our self-motivated loyal fans are.

On September 10th, the best-selling author Mark W. Schaefer was in Denmark, speaking at DONA‘s annual assembly. He gave a talk during which he stressed the importance of identifying and nurturing your ‘Alpha audience’ – the customers and fans that are truly your ambassadors and advocates.

Mark pointed out that he too is struggling to come up with a business model that is resilient against content piracy – in his case piracy of his books. To him and a lot of other small businesses it is therefore critical to identify the true ambassadors and advocates. However, very often we come up short because dashboard analytics only gives us an overview and not enough detail.

If you want to watch the entire keynote by Mark W. Schaefer, it is available on Twentythree’s website.

A warm thanks to Twentythree and their video platform for making this clip available for my blog.

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Jesper Andersen

Jesper Andersen is a strategic advisor, speaker, and educator specialising in communication measurement and evaluation, Thought Leadership, communication strategy, and the application of artificial intelligence in professional communication. Through his consultancy, Quantum PR, Jesper empowers communication professionals to elevate their strategic impact by aligning messaging with business goals, demonstrating value through data, and embracing innovation. He has worked with companies, NGOs, and public institutions across Europe, the Middle East, and North America — including the European Commission — helping them shift from output-driven to outcome-focused communication.